Results Tracking

ResultsTracking.com was created to help small businesses understand the value, or usefulness, of their advertising. One of the most powerful benefits of using ResultsTracking is a the ability to calculate a true Return on Investment. Because ResultstsTracking allows you to monitor calls and assign a value to the call, you can actually determine the true value of a specific media.

The tag section allows you to categorize calls. This way you can identify existing customers, wrong numbers, new customers, etc. You can also assign a rating to the call to value how well the call was handled or how strong of a prospect the caller is. The assign to allow you to track the success of different employees. Finally at some point you can assign the revenue generated by the call.

As might imagine, the power to track this sort of information can really empower your decision making process.

• Identify which media generates more leads
• Identify which media generates better quality customers
• Identify which staff are better suited to handling telephone calls

Most importantly, for the first time ever, you can truly track how much revenue your advertising dollar generate