The typical approach is to track the results ( a good reason to use Resultstracking.com). Change the content of the ads, and see if it changes the results. Other simple and logical steps are to change the size of the ads or change the media.

Tracking is not always easy, but technology certainly helps. Over the last few years we have tracked thousands and thousands of calls. We not only tracked the source, we tracked what happened when the call was made. We actually listened to the call.

We have tracked the marketing of Dr. Frye’s Chiropractic Office ( a top rated Southern California Chiropractic Office) and watched how they tested yellow pages. We have tracked the clients of NearMe Networks (Chiropractors like Dr. Jeffrey Garafalo in Bolingbrook and Dr. Michael Gabrielson in Pleasanton who use the internet to reach new patients). We have even tracked flower shops.

So want is the easiest, fastest and cheapest way to increase your ROI?

Believe it or not it is answer the phone. Answer the phone during off hours. Early morning, late afternoon and even weekends. Most people who work for a living work during office hours. Their availability to call is during lunch or after hours.

Simply look at the results of the phone calls to Dr. Michael Dorausch. You will see the number of phone calls on weekends and after hours.

How hard is it to answer the phone. It’s easy. Get a cell phone, give it to your staff. Pay them a few bucks or give them a bonus for every contact.