Comments for Results Tracking http://blog.resultstracking.com Record & track calls for better results! Sun, 15 May 2011 16:34:44 +0000 hourly 1 http://wordpress.org/?v=3.1.2 Comment on Internet trends… The death of the phone book by Results Tracking http://blog.resultstracking.com/internet-trends-the-death-of-the-phone-book/comment-page-1/#comment-1036 Results Tracking Sun, 15 May 2011 16:34:44 +0000 http://blog.resultstracking.com/2007/07/19/internet-trends-the-death-of-the-phone-book/#comment-1036 Actually the lifespan of the phone book is much longer. Phone books still drive billions of phone calls to businesses. Many people still use the phone book and will continue to do so. The books will grow smaller. Distribution will shrink. The remaining users are those who are prone to not using the computer, i.e. older people. This market however is a valuable and powerful market. It will continue to be attractive to advertisers for many years. Actually the lifespan of the phone book is much longer. Phone books still drive billions of phone calls to businesses. Many people still use the phone book and will continue to do so. The books will grow smaller. Distribution will shrink. The remaining users are those who are prone to not using the computer, i.e. older people. This market however is a valuable and powerful market. It will continue to be attractive to advertisers for many years.

]]> Comment on Internet trends… The death of the phone book by Results Tracking http://blog.resultstracking.com/internet-trends-the-death-of-the-phone-book/comment-page-1/#comment-1035 Results Tracking Sun, 15 May 2011 16:27:14 +0000 http://blog.resultstracking.com/2007/07/19/internet-trends-the-death-of-the-phone-book/#comment-1035 Actually, Phone books are still a valid tool for the generation that does not use computers. They still drive huge numbers of customers. Actually, Phone books are still a valid tool for the generation that does not use computers. They still drive huge numbers of customers.

]]> Comment on Internet trends… The death of the phone book by Donnie Calicott http://blog.resultstracking.com/internet-trends-the-death-of-the-phone-book/comment-page-1/#comment-1032 Donnie Calicott Tue, 03 May 2011 09:43:33 +0000 http://blog.resultstracking.com/2007/07/19/internet-trends-the-death-of-the-phone-book/#comment-1032 Absolutely outstanding information and very well written,thank you very much for this. Absolutely outstanding information and very well written,thank you very much for this.

]]> Comment on Internet trends… The death of the phone book by adam @ phone payment http://blog.resultstracking.com/internet-trends-the-death-of-the-phone-book/comment-page-1/#comment-1026 adam @ phone payment Mon, 04 Apr 2011 13:27:15 +0000 http://blog.resultstracking.com/2007/07/19/internet-trends-the-death-of-the-phone-book/#comment-1026 Agreed, the only way is down for the phone book, very limited and within 5 years I think they will be extinct, arguments against this theory please? Agreed, the only way is down for the phone book, very limited and within 5 years I think they will be extinct, arguments against this theory please?

]]> Comment on Return On Investment by Zach http://blog.resultstracking.com/return-on-investment/comment-page-1/#comment-1025 Zach Wed, 23 Mar 2011 14:58:17 +0000 http://blog.resultstracking.com/2007/08/10/return-on-investment/#comment-1025 Sounds like an excellent resource, even for a small time business. I'm always looking for new ways to determine returns. I'm assuming you would just purchase some type of software. Any recommendations? Sounds like an excellent resource, even for a small time business. I’m always looking for new ways to determine returns. I’m assuming you would just purchase some type of software. Any recommendations?

]]> Comment on Internet trends… The death of the phone book by HeaNut http://blog.resultstracking.com/internet-trends-the-death-of-the-phone-book/comment-page-1/#comment-982 HeaNut Tue, 06 Apr 2010 00:42:02 +0000 http://blog.resultstracking.com/2007/07/19/internet-trends-the-death-of-the-phone-book/#comment-982 Who looks in phone books anymore? People just jump online and look for what they want or need themselves, it lets them do more research, get more information and feel more informed about their decision (even if they aren't). Who looks in phone books anymore? People just jump online and look for what they want or need themselves, it lets them do more research, get more information and feel more informed about their decision (even if they aren’t).

]]> Comment on Yellow Pages… A spectacular opportunity by Kelsey Group Blogs » Yellow Pages Decline May Be Raising Prospect Delivery http://blog.resultstracking.com/the-death-of-the-yellow-pages-a-spectacular-opportunity/comment-page-1/#comment-609 Kelsey Group Blogs » Yellow Pages Decline May Be Raising Prospect Delivery Mon, 28 Jul 2008 13:59:57 +0000 http://blog.resultstracking.com/?p=13#comment-609 [...] recent blog post on Results Tracking showed a chiropractic group who benefited in AT&T’s Lancaster and Palmdale directory [...] [...] recent blog post on Results Tracking showed a chiropractic group who benefited in AT&T’s Lancaster and Palmdale directory [...]

]]> Comment on Return On Investment by Chiropractic Seattle http://blog.resultstracking.com/return-on-investment/comment-page-1/#comment-387 Chiropractic Seattle Sat, 05 Jul 2008 23:23:39 +0000 http://blog.resultstracking.com/2007/08/10/return-on-investment/#comment-387 We use call tracking in our chiropractic office for many different purposes. The doc has different numbers for his postcards, yellow pages ad, business card, and the website. It's some work to manage it but that way we know what works and what does not. Even those that have our main number often call from the internet number or postcard # meaning they likely did not have our phone number nearby. I'd recommend at least one call tracked phone-line so you can test marketing efforts. We use call tracking in our chiropractic office for many different purposes. The doc has different numbers for his postcards, yellow pages ad, business card, and the website. It’s some work to manage it but that way we know what works and what does not.

Even those that have our main number often call from the internet number or postcard # meaning they likely did not have our phone number nearby.

I’d recommend at least one call tracked phone-line so you can test marketing efforts.

]]> Comment on Return On Investment by ADIO Chiropractic http://blog.resultstracking.com/return-on-investment/comment-page-1/#comment-372 ADIO Chiropractic Tue, 01 Jul 2008 06:58:25 +0000 http://blog.resultstracking.com/2007/08/10/return-on-investment/#comment-372 This would have come in handy for my multiple phone book ads. We always asked "where did you hear about us" and people would respond "yellow pages" or "the phonebook" but they did not get specific on brands (AT&T, YellowBook, Verizon, etc..) This would have come in handy for my multiple phone book ads. We always asked “where did you hear about us” and people would respond “yellow pages” or “the phonebook” but they did not get specific on brands (AT&T, YellowBook, Verizon, etc..)

]]> Comment on Internet trends… The death of the phone book by ADIO Chiropractic http://blog.resultstracking.com/internet-trends-the-death-of-the-phone-book/comment-page-1/#comment-371 ADIO Chiropractic Sat, 21 Jun 2008 06:55:00 +0000 http://blog.resultstracking.com/2007/07/19/internet-trends-the-death-of-the-phone-book/#comment-371 in 2006 we were listed in every major phone book on the Los Angeles and Westside areas (4 major books). In 2007 we cut that in half and decreased our ad sizes to near minimal allowed sizes. In 2008 we discontinued all book advertising and focused solely on repeat referrals and internet. Been a great year so far. in 2006 we were listed in every major phone book on the Los Angeles and Westside areas (4 major books). In 2007 we cut that in half and decreased our ad sizes to near minimal allowed sizes. In 2008 we discontinued all book advertising and focused solely on repeat referrals and internet. Been a great year so far.

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