http://blog.resultstracking.com/internet-trends-the-death-of-the-phone-book/ Record & track calls for better results! Sun, 15 May 2011 16:34:44 +0000 hourly 1 http://wordpress.org/?v=3.1.2 http://blog.resultstracking.com/internet-trends-the-death-of-the-phone-book/comment-page-1/#comment-1036 Results Tracking Sun, 15 May 2011 16:34:44 +0000 http://blog.resultstracking.com/2007/07/19/internet-trends-the-death-of-the-phone-book/#comment-1036 Actually the lifespan of the phone book is much longer. Phone books still drive billions of phone calls to businesses. Many people still use the phone book and will continue to do so. The books will grow smaller. Distribution will shrink. The remaining users are those who are prone to not using the computer, i.e. older people. This market however is a valuable and powerful market. It will continue to be attractive to advertisers for many years. Actually the lifespan of the phone book is much longer. Phone books still drive billions of phone calls to businesses. Many people still use the phone book and will continue to do so. The books will grow smaller. Distribution will shrink. The remaining users are those who are prone to not using the computer, i.e. older people. This market however is a valuable and powerful market. It will continue to be attractive to advertisers for many years.

]]> http://blog.resultstracking.com/internet-trends-the-death-of-the-phone-book/comment-page-1/#comment-1035 Results Tracking Sun, 15 May 2011 16:27:14 +0000 http://blog.resultstracking.com/2007/07/19/internet-trends-the-death-of-the-phone-book/#comment-1035 Actually, Phone books are still a valid tool for the generation that does not use computers. They still drive huge numbers of customers. Actually, Phone books are still a valid tool for the generation that does not use computers. They still drive huge numbers of customers.

]]> http://blog.resultstracking.com/internet-trends-the-death-of-the-phone-book/comment-page-1/#comment-1032 Donnie Calicott Tue, 03 May 2011 09:43:33 +0000 http://blog.resultstracking.com/2007/07/19/internet-trends-the-death-of-the-phone-book/#comment-1032 Absolutely outstanding information and very well written,thank you very much for this. Absolutely outstanding information and very well written,thank you very much for this.

]]> http://blog.resultstracking.com/internet-trends-the-death-of-the-phone-book/comment-page-1/#comment-1026 adam @ phone payment Mon, 04 Apr 2011 13:27:15 +0000 http://blog.resultstracking.com/2007/07/19/internet-trends-the-death-of-the-phone-book/#comment-1026 Agreed, the only way is down for the phone book, very limited and within 5 years I think they will be extinct, arguments against this theory please? Agreed, the only way is down for the phone book, very limited and within 5 years I think they will be extinct, arguments against this theory please?

]]> http://blog.resultstracking.com/internet-trends-the-death-of-the-phone-book/comment-page-1/#comment-982 HeaNut Tue, 06 Apr 2010 00:42:02 +0000 http://blog.resultstracking.com/2007/07/19/internet-trends-the-death-of-the-phone-book/#comment-982 Who looks in phone books anymore? People just jump online and look for what they want or need themselves, it lets them do more research, get more information and feel more informed about their decision (even if they aren't). Who looks in phone books anymore? People just jump online and look for what they want or need themselves, it lets them do more research, get more information and feel more informed about their decision (even if they aren’t).

]]> http://blog.resultstracking.com/internet-trends-the-death-of-the-phone-book/comment-page-1/#comment-371 ADIO Chiropractic Sat, 21 Jun 2008 06:55:00 +0000 http://blog.resultstracking.com/2007/07/19/internet-trends-the-death-of-the-phone-book/#comment-371 in 2006 we were listed in every major phone book on the Los Angeles and Westside areas (4 major books). In 2007 we cut that in half and decreased our ad sizes to near minimal allowed sizes. In 2008 we discontinued all book advertising and focused solely on repeat referrals and internet. Been a great year so far. in 2006 we were listed in every major phone book on the Los Angeles and Westside areas (4 major books). In 2007 we cut that in half and decreased our ad sizes to near minimal allowed sizes. In 2008 we discontinued all book advertising and focused solely on repeat referrals and internet. Been a great year so far.

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