Return On Investment
ResultsTracking.com was created to help small businesses understand the value, or usefulness, of their advertising. One of the most powerful benefits of using ResultsTracking is a the ability to calculate a true Return on Investment. Because ResultstsTracking allows you to monitor calls and assign a value to the call, you can actually determine the true value of a specific media.
The tag section allows you to categorize calls. This way you can identify existing customers, wrong numbers, new customers, etc. You can also assign a rating to the call to value how well the call was handled or how strong of a prospect the caller is. The assign to allow you to track the success of different employees. Finally at some point you can assign the revenue generated by the call.
As might imagine, the power to track this sort of information can really empower your decision making process.
- Identify which media generates more leads
- Identify which media generates better quality customers
- Identify which staff are better suited to handling telephone calls
Most importantly, for the first time ever, you can truly track how much revenue your advertising dollar generate
July 1st, 2008 at 6:58 am
This would have come in handy for my multiple phone book ads. We always asked “where did you hear about us” and people would respond “yellow pages” or “the phonebook” but they did not get specific on brands (AT&T, YellowBook, Verizon, etc..)
July 5th, 2008 at 11:23 pm
We use call tracking in our chiropractic office for many different purposes. The doc has different numbers for his postcards, yellow pages ad, business card, and the website. It’s some work to manage it but that way we know what works and what does not.
Even those that have our main number often call from the internet number or postcard # meaning they likely did not have our phone number nearby.
I’d recommend at least one call tracked phone-line so you can test marketing efforts.